In the film Kristen Stewart plays "Maureen" - a personal assistant to rich & famous people by day, , and a medium by night. She's still coping with the death of her twin brother Lewis and is waiting for some kind of a sign from him in the afterlife to assure her that he's at peace.
Eventually she's haunted/stalked by a nameless/unidentifiable entity that may or may not be Lewis.
I find it interesting that this is the second Assayas film where Kristen Stewart plays a personal assistant to a celebrity. Remember towards the end of Clouds Of Sils Maria where Stewart's "Valentine" suddenly disappears and we never see her again (kind of like how "Betty" disappears in Mulholland Drive just before "Rita" opens the blue box)? I like to imagine Valentine somehow took on a new identity and moved on to Personal Shopper (not only are both characters played by Stewart personal assistants, but they're also ex-pats with similar personalities).
I have to hand it to Olivier Assayas in that he really tried his hand at traditional scares & startling moments. He even had the nerve to throw in scary visual effects to simulate spooky ghosts (is this the first time Olivier Assayas has used visual effects to this extent?). I'm not sure if Personal Shopper is an "anti-ghost story" (...but with actual ghosts still) or if it's just a psychological thriller in the vein of a Roman Polanski film...
|Personal Shopper/The Tenant|
|Personal Shopper/Rosemary's Baby|